About Caresmatic Brands 

Our Story

Since its inception, Careismatic Brands has been an innovator in the medical apparel and footwear space. With a growing portfolio of brands and products across the health and wellness spectrum.

Founded in 1995 as Strategic Partners, Inc in Chatsworth, California, with Cherokee Uniforms as its flagship

Our People

We’re here to provide you with a place to work that’s different - we’re driven by our passion to create a business that makes a positive difference to our People, Customers and Communities. One that’s a diverse community of solution seekers, collaborators, innovators and ethical decision makers.

Our global footprint is supported by over 700 of our amazing team members around the world. With our Global HQ located in Santa Monica, we’ve got our feet firmly on the ground in LA (Chatsworth & Santa Monica), Dallas, Canada, Hong Kong, China, Sweden, and the United Kingdom.


Our Mission

To improve the lives of everyday people doing extraordinary things. Be it the small business owners, caretakers and healthcare workers, or those being cared for -- we  we have them covered

Many Brands One Mission

All Careismatic Brands revolve around one guiding principle: to improve the lives of people who serve and care for others

Starting with Cherokee Uniforms in 1995, our portfolio has expanded to include a growing range of brands, products, and technologies.

Cherokee - Careismatic’s flagship brand for over a quarter-century which quickly grew to become largest and most popular medical apparel line in the world.

Healing Hands - Medical apparel inspired by angels and founded by Bansi Lakhani after receiving inspirational medical care.

Medelita - Founded in 2008, Medelita is known for high-end, tailored medical apparel designs crafted from cutting-edge performance fabrics.

Infinity- Athletic-inspired scrubs and footwear, adapted to meet the needs of people working in demanding clinical environments.

Heartsoul - A fierce, feminine, far-from-ordinary medical apparel brand for women with a huge and loyal following.

AllHeart - A one-stop shop for healthcare professionals, with a vast selection of apparel, accessories, footwear, medical instruments, and more.

Silverts- Adaptive apparel solutions that fit a range of needs.

Dickies - Essential workwear for essential workers, with a range of collections under the iconic Dickies brand.

Med Couture - A premium medical apparel brand with collections for men and women, Med Couture joined Careismatic in 2022.

Classroom - Along with its sister brand Real School, Classroom has been a leader in the school uniform space since 1995


Contact Us:

Phone: 800.372.2201
Email: help@shop.careismatic.com